Hey guys! Wanted to pop in with a quick recent success story from one of the pins for my food blog. With 1 single pin, I was able to generate over 1,000 clicks to my blog. And that doesn’t count the other pins from that same blog post / recipe. So I thought I’d share with you – How to Get 1k+ Click from 1 Pin on Pinterest.
Case Study: The One Pin That Generated Over 1,000 Clicks to My Site (In the Last 30 Days Only)
You can see from the screen capture that in 30 days, this single pin was able to generate:
- 240.3k impressions (in Pinterest)
- 981 saves (in Pinterest)
- 1.3k clicks (back to my food blog)
So, how did I do it?
How to Get 1k+ Click (In 30 Days) from 1 Pin on Pinterest in 5 Steps
Here are the steps I took to get 1k+ clicks from 1 pin on Pinterest:
- Have a strong Pinterest foundation
- Ensure the related content is high value for people now
- Make the pin eye-catching
- Make the pin easily shareable
- Distribute the pin as wide as you can while fitting boards accurately
Let’s talk about these in a bit more detail…
1) Have a strong Pinterest foundation
Your Pinterest profile and boards need to be set up for success with proper settings and by being SEO-optimized.
- You can read about the 5 key steps I did to reach 1 million organically on Pinterest – these steps will help ensure you’re set up for success
- Get my free checklist on my Pinterest Marketing page for a more comprehensive list of what I did to reach 1 million on Pinterest
For my case study: I’ve spent a great deal of time optimizing my profile and boards, so I have a foundation for pin creation and distribution.
2) Ensure the related content is high value for people now
Remember that Pinterest is a search engine. People will find your content if they’re searching for it. So, make sure:
- Your content is relevant now: Are people interested in your content today? What are people searching for in your niche now?
- Your content adds value to your community: Are you sharing a pretty photo of something you ate? Or, do you have a recipe they can use to re-create something you made?
Think: if someone saw your pin while scrolling through Pinterest, why should they be interested in it? What’s in it for them?
For my case study: Part of the reason I developed this Moon Milk recipe is because it’s something I’m super interested in. But it’s also trendy in the natural foods world. Which means people are looking for it.
3) Make the pin eye-catching
Speaking of scrolling, that’s how most people use Pinterest. They either go to their Home page, search for something, or browse boards. Either way, they’re scrolling through the results.
In a sea of pins, how can your pin catch their eye?
Make sure your pin:
- Has great graphics (quality photos, design, and overall aesthetics)
- Is clear (people don’t have time to be confused – can they tell what you’re sharing when they first see your pin?)
- Has (what I like to call) “Celebrity Factor” (does your pin stand out from the rest?)
Give your community a reason to stop scrolling when they see your pin.
For my case study: On my pin, I spent a long time planning a photoshoot for my recipe, editing my photo, and creating a pin graphic with easy-to-read and attractive fonts that clearly articulate what the pin is about.
Now, why should they share your pin?
4) Make the pin easily shareable
Okay, so someone has seen your pin, and it caught their eye. Can you answer this – why should someone share your pin?
When I’m looking for pins (for myself or to curate content for my community), I’m looking to quickly see:
- Can I tell what this pin is about? If I’m looking for “vegan recipes”, and I can’t tell if the pin is vegan or not, I may pass it over.
- Is your pin complete and SEO-optimized? Besides making the graphics clear, make sure your pin Title and Description are clear, easy to follow, and SEO optimized. Hashtags help.
Sometimes I see great pins that I want to share, but if I don’t have time to fill in an empty description or I’m not sure which board to classify the pin to, I may skip it.
For my case study: My pin has a keyword optimized description and I added text to the pin graphic to show that it’s “natural”, “clean eating”, and “vegan”.
5) Distribute the pin as wide as you can while fitting boards accurately
Over time, I’ve created multiple niche boards and also joined group boards for the topics I cover. When my pin is ready to be shared, I distribute it as widely as I can while ensuring the pin fits within a given board.
A pin can go viral within multiple boards. As I recently shared, part of why this pin was so successful was because it went viral(ish) within 3 separate boards.
Pin keywords + Board keywords = multiple chances for Pinterest to showcase your pin in searches, etc, depending on what a user may be searching for or interested in.
Let me know if you want to learn more about my pinning strategy and how I distribute my pins.
For my case study: My pin was distributed to at least 15 different boards and went viral in 3 (so far).
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Thanks for reading! Hope you found this helpful!