UPDATE as of 2020: Re-posting your own pins on multiple boards is no longer a good strategy. Pinterest has updated their algorithm. As of December 2020, Tailwind (who is a Pinterest Partner and has best practices integrated into their product) recommends pinning one pin to no more than 10 boards. While some research I’ve seen recommends only pinning one pin to one board. This is important because if you pin too much, Pinterest may mark you as spam. And I’d love to help you avoid that. 😉
I used to think that when you had a photo to pin, you pinned it to the board it most related to. Luckily, I’ve learned some things about Pinterest strategies as I’ve experimented over the years and grown to an organic reach over 1 million on Pinterest.
And although I hear different things nowadays about whether it’s good to pin the same pin to the same board (at least within too soon a timeframe), pinning one pin to multiple boards is good. No, great!
As long as those boards are actually relevant to the pin. Please don’t pin your oatmeal recipe pin to your destroyed denim jeans board. And yes, I’ve seen some interesting mismatches.
Today I want to share a quick Pinterest Success Story I noticed whilst browsing my Pinterest analytics.
Pinterest Success Story
What do we see here?
Top Pin Traffic Report: 1k+ Click in 30 Days
In the last 30 days, three of my top five performing pins are basically the same pin in three different boards.
Top Pin Traffic Impact
Collectively, they brought over 1,000 clicks to my site organically (not paid) in 30 days. Woop!
Which Boards Brought the Traffic?
These three keyword-optimized pins were added to three keyword-optimized boards (meaning the titles and descriptions are SEO friendly):
- Healthy Holidays | Recipes and Food Ideas
- Whole Foods Plant Based Recipes | Easy, Delicious, Vegan
- Season: Winter
As you can see, the boards are relevant to the pin (it was for a health latte) while also being unique. And Pinterest looked favorably upon these combos.
Pinterest Marketing Strategy to Explode Your Traffic
So what’s the takeaway? Let’s discuss…
Become Sir-Pins-A-Lot to Create Traffic Opportunities
(or Madam-Pins-A-Lot, if you must, but it doesn’t roll off the tongue the same, now does it?)
It’s good to pin the same pin to multiple relevant, keyword rich boards.
More pin-board combos = more chances for one (or more) of those pins to explode your traffic.
Level Up Your Boards to Increase Potential for Pins to Go Viral
In order to implement this strategy, of course you need to have enough boards. One will not do. I mean, I guess it will make do. But…you could do better.
Don’t have that many boards? Make more! Or join more group boards!
Since I’ve started focusing more on my Pinterest strategy, I’ve probably doubled the number of recipe-related and planner-related boards that I own or belong to (if it’s a Group board). For example…
How Many Boards I’m Using Currently
Boards by count for food-related boards:
- Solo boards: 22
- Group boards: 10
That’s 32 chances to go viral, my friends.
Now you may be wondering, but Diana, should I post to all of these boards on the same day? At the same time? Well, that’s a topic for another post. One I haven’t written yet, but I hope to soon! Stay tuned!
Bonus tip: Pinterest does seem to like it when you keep all your boards generally updated, so I’d create boards you intend to continue using over time and keep the number of boards to something manageable (for you).
More Pinterest Tips
Are you making your pins the wrong size? You could be causing your pin to get hidden! Click here to learn the size Pinterest recommended in a 2018 interview Pinterest did with Tailwind.
Thank you so much for reading. Hope you found this Why Posting One Pin to Multiple Boards is Good Pinterest Success Story helpful. If you did, please consider sharing it with your friends.